Stop outside the restaurant. Pull up their Google listing on your phone. You’re looking for two things — that’s it.
- 1Search the restaurant on Google Maps. Do they have an “Order Online” button (covers both pickup and delivery)? If yes, are they doing delivery or pickup only?
- 2Track A: 3+ platforms. Serious about online order volume. May still have tablet chaos. Focus on extended range + maximizing what they have.
- 3Track B: 1–5 platforms. Hesitant to expand. Likely concerned about adding more tablets or managing more platforms. Show them how to grow seamlessly.
- 4Track C: No Order Online button. Probably tried delivery and had a bad experience, or never started. Show them an ordering page and how it frees up staff.
- 5Pull up 1–2 nearby competitors with an Order Online button and multiple platforms — be ready to show this inside.
One universal opener for every restaurant. Make the claim, remove the fear, ask if they’re open to a follow-up. You’re not asking for time right now — you’re on your way to another meeting. That keeps it low pressure and positions you as someone in demand.
“I work with restaurants in the area on their online ordering. We help restaurants increase their online orders by 200–400% in the first 30 days with no upfront investment. I’m actually heading to another appointment right now, but would you be open to me coming back and showing you how it works? It only takes about 15 minutes.”
Why it works: 200–400% is bold enough that they have to know how. “No upfront investment” kills the fear before they ask. Saying you’re heading to another meeting removes pressure — you’re not standing there waiting to pitch them. You’re asking for a future yes, which is a much easier yes to give.
Wait for them to respond. Their reaction tells you which track you’re in — then reply accordingly:
“I saw you’re on multiple pickup and delivery apps — I’ll show you how to maximize orders based on your setup when I come back.”
“I saw you’re on a delivery app — I’ll show you how restaurants like yours are getting on multiple platforms in a seamless way without the headache of additional tablets when I come back.”
“I’ll show you an online ordering page we set up for a restaurant like yours — it frees up your staff and pulls in orders directly from Google when I come back.”
“No problem at all — can I leave you this? It breaks down exactly what we do. I’ll check back in a couple weeks.” [Leave the flyer and go.]
- 1Always ask for the owner or manager — never pitch a server or host
- 2If the owner isn’t in, ask when they’re usually there and come back then
- 3Make the claim first — don’t explain before they’re curious
- 4You’re heading to another meeting — you’re asking for a future appointment, not their time right now
- 5Always leave a flyer, even if they say no
Goal: Maximize what they already have. Extended delivery range is the primary growth lever. Also point their Google listing to their own ordering page so they stop paying commission on customers who already know them.
[Pull up their Google listing.] “You’re already on all the major platforms — that’s a great foundation. See these ordering links on your Google listing? Right now every one of those goes to DoorDash or Uber Eats. We point this to your own ordering page instead, so when a customer who already knows you searches your name, that order comes straight to you — no commission.”
“On top of that, the apps are limiting your delivery range to maybe 3–5 miles by default. We extend that so you’re reaching customers they aren’t sending you. That’s where the extra volume comes from.”
Also address if relevant: If you spotted tablet chaos during the visit, bring it up now — “We also consolidate all those tablets into one screen so your kitchen isn’t juggling six different devices.”
Goal: Show them what full looks like without the headache. Pull up a competitor with 6+ platforms to create the FOMO, then show how Flavir handles everything on the back end so expanding doesn’t add more work.
[Pull up a nearby competitor with 6+ platforms on Google.] “Look at [Competitor] — they’re on six platforms. Every time someone searches for [food type] near here, they show up everywhere and you’re showing up in one place. We get you onto all of these without adding additional tablets or more for your team to manage — it all comes through one system and we handle the support on every order.”
Let them talk. Every hesitation maps to a solution:
| They Say | You Say |
|---|---|
| “Too many tablets” | Everything goes through one screen — no extra hardware. |
| “Customer complaints” | We handle all delivery support. It never hits your staff. |
| “Drivers are unreliable” | Our support handles driver errors and customer issues without involving you unless necessary. Customers get a dedicated number to a live person. |
| “Commission is too high” | We reduce commission on the marketplace orders and set up your own ordering page so a portion of orders come to you with no commission at all. |
Goal: Don’t pitch delivery right away — show them an ordering page first. Something tangible that frees up their staff and captures orders from Google. Let them ask about the rest.
[Pull up an example ordering page on your phone.] “This is what we set up for restaurants — a simple ordering page that lives on Google so when someone searches for you, they can order right there without calling in. Your staff doesn’t have to answer the phone for every order, and you’re capturing customers who would have just looked you up and moved on.”
“So what’s the reason you’re not doing any delivery right now?”
If they mention a bad experience with delivery: Ask what went wrong. Tablet chaos → one screen. Customer complaints → we handle support. Bad drivers → multi-provider dispatch. High commission → direct ordering page. Map every problem to the solution.
Platforms like DoorDash and Uber Eats are great for discovery — they bring you customers who don’t know you yet. That’s worth the commission.
But when someone already knows you and searches for you by name on Google — that’s your customer. By default, their Google listing sends that order to DoorDash. You pay up to 30% commission on a customer who was already yours.
The fix: Point their Google Business Profile ordering link to their own direct ordering page. Same customer, same click — zero commission, and the restaurant owns the customer data. The platforms keep running. They keep bringing new customers. You just stop paying commission on the ones who already know you.
Pull up their Google listing on your phone. Show them the DoorDash / Uber Eats order buttons sitting right there. “Every time someone taps this, 30% goes to DoorDash. We change this link to your own page. Same customer, you keep the money, you know who they are.”
Know this cold so you sound credible the moment you see their setup.
| Platform | What It Actually Is | Commission |
|---|---|---|
| DoorDash | Largest marketplace. No customer data. | 25–30% |
| Uber Eats | #2 marketplace. No customer data. | 15–30% |
| Grubhub | #3 marketplace. No customer data. | 15–30% |
| Caviar | = DoorDash. Premium sub-brand. Same drivers, same backend. | 25–30% |
| Seamless | = Grubhub. Same platform, different name. Mostly NYC. | 15–30% |
| Postmates | = Uber Eats. Uber bought them. Still live but powered by Uber Eats. | 15–30% |
| FromTheRestaurant | Small niche marketplace. If they have it, they’re serious about delivery. | Unknown |
| ChowNow | Direct ordering platform (flat monthly fee, 0% commission). They already get the commission problem — warm lead. | $119–328/mo flat |
| They Say | You Say |
|---|---|
| “We already have DoorDash” | Good — that’s working for you. We just make sure orders that come from Google go to you directly, not through them. |
| “Too many tablets / too much chaos” | That’s exactly what we solve. Everything consolidates into one screen. |
| “Drivers are unreliable” | Our support handles driver errors and customer issues without involving you unless necessary. Customers get a dedicated number to a live person. |
| “Commission is too high” | We reduce commission on your marketplace orders and set up your own ordering page so a portion of orders come to you with no commission at all. |
| “We handle support ourselves” | On how many orders a week? We free your staff from all of that — every delivery complaint comes to us, not your counter. |
| “I need to think about it” | Totally fair. Can I leave you this? It shows what we do and what you’d keep per month. I’ll check back in a few days. |
- Pull up their Google listing — what ordering platforms are showing?
- Count platforms — Track A (3+), Track B (1–2), or Track C (no Order Online button)?
- Pull up 1–2 nearby competitors with 6+ platforms — be ready to show inside
- Know your opener before you walk through the door
- Flyer in hand, ready to leave behind